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CHARACTERISTICS OF USING BIG DATA TECHNOLOGIES IN MANAGEMENT AND MARKETING

predictive analyticsmarketingcustomer segmentationmanagementbig datadata-driven decision making
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This referat explores the characteristics of using Big Data technologies in management and marketing. It covers Data-Driven Decision Making (DDDM), Customer Segmentation and Targeting, and Predictive Analytics in Marketing. DDDM guides strategic business decisions using data, metrics, and facts

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DOCX
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11 bet
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41.42 KB
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Goo😎😎 .
Qo'shilgan
06.05.2026

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