The theory of conceptual metophore
lakoffcognitive frameworkjohnsonconceptual metaphorlinguistics
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A conceptual metaphor is a cognitive framework where one idea or domain is understood in terms of another. This linguistic device helps people grasp complex or abstract concepts using more concrete or familiar terms. Proposed by George Lakoff and Mark Johnson in their 1980 book "Metaphors We Live By," conceptual metaphors underlie our everyday language and thought
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